Kevin Dean's Page

Here is what is is being bitten on the social web.

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Jim Sterne outlines the basic steps that should be used in your social media analytics organizational communication process. Here are the steps are:

1. Capture Data
2. Cleanse the Data
3. Report
4. Analyze
5. Deliver
6. Interpret
7. Plan
8. Execute
9. Repeat

The feedback loop gap

Byte or get bitten!

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I just read an interesting Article I found people tweeting about. It started in the right place but took a very bad turn, for all the same reasons that people are failing with Social Media Marketing. That is because people are taking a new way of communication and apply old rules to it.

“If you put new wine in old wineskins the old wineskins will burst”

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